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Blog with Paul Gertner

Building a Trade Show Display that Stops the Show

High Speed & Fast Hands
Attract a Crowd in your Trade Show Display

Are prospects walking right by your trade show display?  You just spent the last 6 months and tens of thousands of dollars on a great looking exhibit but once the show opens does the crowd pass you by?  What’s the secret to stopping them at your exhibit?

Siemens always has a trade show display that dominates the show.  At the recent APTA Expo (American Public Transportation Association) in Houston Siemens found “Speed” was the secret weapon for them.  By combining a full scale mock-up of their new Velaro, a 220 mph high-speed train together with the super fast  hands of trade show magician Paul Gertner they literally Stopped the Show.

Paul Gertner in the Siemens trade show display

Corporate Magician Paul Gertner in the Siemens trade show display beside the 220mph Velaro. Twice an hour a  live presentation produced by The Paul Gertner Group attracted 50-100 people to the Siemens exhibit. Paul Gertner blew the minds of the engineers when a signed playing card magically appeared on the “inside” of the train window!

At the end of each show Paul Gertner literally walked the audience into the exhibit and up to the exhibit staff.  They collected the sales leads and then took the visitors on a tour of the state of the art high speed Velaro train.  How well did it work?  Well just take a look at the iTimeLapse Video (above) and see for yourself.  To find out how you can increase the leads at your trade show display check out the FREE Video from Corporate Magician Paul Gertner;   3-Minutes to MORE Trade Show Leads.   You can also order a  FREE Custom Video that features your company name and corporate message so you can learn how to Stop the Show at your Exhibit.

Paul Gertner is nationally recognized speaker and corporate magician, whose honors include multiple Tonight Show appearances, performing at a presidential inauguration, and winning three international competitions. He can be hired as a trade show magician or keynote presenter. For more information, visit gertner.com.

 

Posted in Trade Show Booth Ideas on November 5, 2014 by Paul Gertner.

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