Blog with Paul Gertner

Latest Posts

Building a Trade Show Display that Stops the Show

High Speed & Fast Hands Attract a Crowd in your Trade Show Display Are prospects walking right by your trade show display?  You just spent the last 6 months and tens of thousands of dollars on a great looking exhibit but once the show opens does the crowd pass you by?  What’s the secret to […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Why DO magic tricks fool you?

I’ll believe it when I see it…oh really? What we can learn from a simple magic trick. Magic tricks are designed to play with your sense of reality.  And one of the ways they do that is to get you to make assumptions about what you see.  “The coin is in the magicians left-hand”, or […]

Posted in Magical Thinking by Paul Gertner.

Trade Show Displays that are Memorable

The key to successful trade show displays can be measured one week after the show…when your sales force begins to follow up on your trade show leads. Your exhibit was a success if your sales representatives consistently get the response “Oh, yes I remember your exhibit!”  But that does not always happen. You spent tens […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Looking for Trade Show Tips & Meeting Ideas? You’ve Come to the Right Place!

Hello and welcome to my new blog! For more than 35 years I’ve had the pleasure of working with companies of all sizes to engage, entertain and inform prospects and make sure their message sticks. I’ve opened meetings, attracted huge crowds at trade shows and entertained in hospitality suites in more than 25 countries around […]

Posted in Magicians Only, Memorable Meetings, Trade Show Booth Ideas by admin.