Blog with Paul Gertner

Latest Posts

“There’s Something Under That Cup!”

How to Handle the Magic YouTube Know-it-All We have all experienced it… the spectator in the audience who watched a few Magic How To Videos on YouTube and armed with that knowledge is about to make your life miserable.  He is waiting for just the right moment to pounce… “You have an extra coin in […]

Posted in Magicians Only by Paul Gertner.

Using Magic in your Real Job

Yes!  You LOVE Magic… But is Making the Decision to become a Professional Magician the right choice for YOU? Arthur Benjamin, Ph.D We all know of magicians who have decided to turn professional that have become successful… some more than others.  But can you name some magicians who have become MORE successful by choosing NOT […]

Posted in Magicians Only by Paul Gertner.

Best Advice from a Magical Mentor

Magicians Only:  What was the best advice you ever received from another magician about magic or life in general? Following up on my Blog Post from last week about magical mentors, we saw a lot of  names of great magicians that we learned from or would have liked to learn from. So I’m curious what […]

Posted in Magicians Only by Paul Gertner.

Now You See It… and Now You Don’t… Lost and NOT Found!

Magicians Only.  What was the most expensive magic prop you lost and how did you lose it? Today I put my Extreme Burn setup ($20’s to $100’s) inside my right pants pocket.  When I was taking my car keys out of that same pocket I accidentally pulled one of the twenties out and it fluttered […]

Posted in Magicians Only by Paul Gertner.

Magical Mentors

Here is a question for Magicians Only.  If you could have three magicians of the past watch your performance… and critique it.   What three Magical Mentors of the past would YOU like to get advice from… and why? For me it would be Nate Leipzig, Max Malini and Eddie Fechter.  Leipzig, because of what I […]

Posted in Magicians Only by Paul Gertner.

Trade Show Messaging that Makes them STOP!

Trade Show Messaging must be delivered with the customer in mind. How many times have you watched a live presenter at a trade show drone on and on about how great their company is? How big their company is? How many customers they have?   Tell me… how long did you stick around watching that presentation? […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Trade Show Opening Lines

Just like an actor in a Broadway show your Trade Show Opening Lines should be rehearsed and ready to go. Everyone staffing your booth should have one or two trade show opening lines that they have ready to use to engage a visitor to the booth. The best trade show opening lines are questions that […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Trade Show Magician Tip for a SLOW Traffic Day

How a Trade Show Magician can Attract Huge Crowds on the last day of the show.   Ever have one of those S-L-O-W traffic days, like the last day of the show. As a trade show magician we all do! It’s sometimes hard to motivate yourself when the aisles of the exhibit hall are empty […]

Posted in Magicians Only, Trade Show Booth Ideas by Paul Gertner.

Building a Trade Show Display that Stops the Show

High Speed & Fast Hands Attract a Crowd in your Trade Show Display Are prospects walking right by your trade show display?  You just spent the last 6 months and tens of thousands of dollars on a great looking exhibit but once the show opens does the crowd pass you by?  What’s the secret to […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Why DO magic tricks fool you?

I’ll believe it when I see it…oh really? What we can learn from a simple magic trick. Magic tricks are designed to play with your sense of reality.  And one of the ways they do that is to get you to make assumptions about what you see.  “The coin is in the magicians left-hand”, or […]

Posted in Magical Thinking by Paul Gertner.