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Magicians, Performers, Entertainers…

Your Clients need you NOW more than ever!

The COVID-19 global pandemic has performed a magic trick that no one could ever have imagined.  For performers, magicians, actors, entertainers and anyone who stands in front of an audience, we have all watched our schedules and every single gig… “DISAPPEAR” in the blink of an eye.  “POOF… GONE!”

Now what do we do?

After the initial shock has worn off… and the realization has sunk in… and we have already binge-watched all 8 episodes of the new Netflix series Tiger King… perhaps it’s time to get back to work.

But how you ask?  Well, part of our job is connecting with people.  We are part of that rare percentage of people that find standing in front of an audience to be exciting and exhilarating.  And your customers need your help doing that… right now!

So take out your show and job folders and make a list of every client that hired you in the last 3 years.  Update that email list and send every one of those clients the following email.

Dear _____,

We are living through some crazy times.  And I’m so sorry to hear that the HIMSS show has been canceled and I won’t have the chance to perform at your exhibit in Orlando this year.

But what is most important is that YOUR customers know that “ABC Industries” is still in the game… and that you and your employees are working hard throughout this challenging time.  Your customers need to know that when things get back to normal “ABC Industries” will be there, ready to serve them… stronger than before.

I can help you deliver that message!

Just send me three bullet points (3 key messages) you want your customers to hear.

I’ll weave them into a short 4-minute video, and I’ll add a little (magic, music, juggling, etc.) just to make it entertaining.

Within 24 hours I’ll send you a link to a 4-Minute video you can share with your customers.  There is no charge for doing this.  I just want to make sure that your customers know that when this is all over, “ABC Industries” will be there for them.  If your company is directly supporting the healthcare industry and the supply chain in any way we should also mention that on the video too. 

I’m happy to do this because I enjoy speaking on camera… and besides, I need something to do with all this time on my hands… so let me help you connect with your customers and send them an uplifting positive message during this difficult time.

Paul Gertner

Send that email out and I guarantee it will blow them away. Even if they don’t take you up on the offer they will remember it… and YOU!  It will take you about 60 minutes to write, create a film (on your iPhone) and upload the video to YouTube or email it to them on www.WeTransfer.com

So, you can either sit around and get depressed over all those canceled gigs… or you can make sure when things get back to normal your customers will remember that you were there for them.  It’s your choice.

I know the one I’m making.

Paul Gertner is nationally recognized speaker and corporate magician, whose honors include multiple Tonight Show appearances, performing at a presidential inauguration, and winning three international competitions. He can be hired as a trade show magician or keynote presenter. For more information, visit gertner.com.

Posted in Magical Thinking, Magicians Only on March 30, 2020 by Paul Gertner.