The key to successful trade show displays can be measured one week after the show…when your sales force begins to follow up on your trade show leads. Your exhibit was a success if your sales representatives consistently get the response “Oh, yes I remember your exhibit!” But that does not always happen. You spent tens […]
Hello and welcome to my new blog! For more than 35 years I’ve had the pleasure of working with companies of all sizes to engage, entertain and inform prospects and make sure their message sticks. I’ve opened meetings, attracted huge crowds at trade shows and entertained in hospitality suites in more than 25 countries around […]
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