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Blog with Paul Gertner

Latest "Trade Show Booth Ideas" Posts

The Show in Your Mind

How “Your” Show Differs From The “Actual” Show A number of years ago, I had the opportunity to work with Bob Fitch, the well know actor, magician and director during a short theater run in upstate New York.  We worked on my 90-minute one-man show, Ten Fingers, for a full week.  We had the full […]

Posted in Trade Show Booth Ideas by Paul Gertner.

The Entrepreneur’s Dilemma

Where should I be spending my time? Ok, you are an entrepreneur in business for yourself… perhaps a one person operation or maybe you have some part time support staff but each day you have to face a big question:  Where do I spend my time?  What activity will deliver the best return on my […]

Posted in Magical Thinking, Magicians Only, Trade Show Booth Ideas by Paul Gertner.

The Magic Underground

When I got into magic many years ago, I was always intrigued by what was called, the magic underground.  The magic underground was made up of individuals who were not necessarily professional magicians, but they were recognized for their highly developed skill set.  They knew the latest moves, they were well connected, they were highly […]

Posted in Magical Thinking, Magicians Only, Trade Show Booth Ideas by Paul Gertner.

The Universal Language Called Magic

A Magician’s Tour of Japan I don’t speak Japanese. Ok, I learned a few phrases for my first trip there a number of years ago… enough to say “Hello”, “Thank you” and the all important “Where is the restroom?” But other than that, I am a typical American, with only one language in my toolbox. […]

Posted in Magical Thinking, Magicians Only, Memorable Meetings, Trade Show Booth Ideas by Paul Gertner.

Trade Show Drawing Ideas That Work

How to choose the right trade show giveaway for your raffle. So, you are attending your industry’s big upcoming trade show.  You don’t have a huge exhibit but you want to do something to encourage the attendees to stop at your booth and start a conversation.  You also would like to capture their information for […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Three Costly Trade Show Mistakes…That You Are About To Make

Trade Show Mistakes – #1 Paying for a Premium Exhibit Space In terms of trade show mistakes, this could be one of the most costly. Have you ever paid a premium price for an exhibit location right at the entrance to the exhibit hall and then wondered why the crowds seemed to be passing you […]

Posted in Trade Show Booth Ideas by Paul Gertner.
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Trade Show Messaging that Makes them STOP!

Trade Show Messaging must be delivered with the customer in mind. How many times have you watched a live presenter at a trade show drone on and on about how great their company is? How big their company is? How many customers they have?   Tell me… how long did you stick around watching that presentation? […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Trade Show Opening Lines

Just like an actor in a Broadway show your Trade Show Opening Lines should be rehearsed and ready to go. Everyone staffing your booth should have one or two trade show opening lines that they have ready to use to engage a visitor to the booth. The best trade show opening lines are questions that […]

Posted in Trade Show Booth Ideas by Paul Gertner.

Trade Show Magician Tip for a SLOW Traffic Day

How a Trade Show Magician can Attract Huge Crowds on the last day of the show.   Ever have one of those S-L-O-W traffic days, like the last day of the show. As a trade show magician we all do! It’s sometimes hard to motivate yourself when the aisles of the exhibit hall are empty […]

Posted in Magicians Only, Trade Show Booth Ideas by Paul Gertner.

Building a Trade Show Display that Stops the Show

High Speed & Fast Hands Attract a Crowd in your Trade Show Display Are prospects walking right by your trade show display?  You just spent the last 6 months and tens of thousands of dollars on a great looking exhibit but once the show opens does the crowd pass you by?  What’s the secret to […]

Posted in Trade Show Booth Ideas by Paul Gertner.